snom technology Launches Interoperability and Technology Partner Program New program addresses market demand for plug-and-play VoIP solutions

Released on = August 20, 2007, 10:45 am

Press Release Author = MRB Public Relations, Inc.

Industry = Telecommunications

Press Release Summary = snom technology AG launches partnership program.

Press Release Body = BERLIN, GERMANY and SAN FRANCISCO - August 20, 2007 - snom
technology AG, developer and manufacturer of Voice-over-IP (VoIP) telephones, today
announced the launch of its partnership program for interoperability and technology
partners. The aim of the program is to offer customers, and trade and installation
partners simple, complete solutions within a young VoIP industry.

The market demand for plug-and-play solutions for small- and medium-sized
enterprises that can be easily integrated into existing networks and services is on
the rise. snom is addressing this demand by ensuring that its phones are able to
work with, and are certified as working with, a wide variety of IP-based platforms -
resulting in realization of the highest performance, complete solutions possible.

"Right now, there are so many VoIP component suppliers, that it is becoming
increasingly difficult for users and administrators to keep abreast of developments
and to select the components most suitable for their specific requirements. But
going through all of these different component vendors is the only way to currently
take full advantage of open standard VoIP solutions," said Dr. Michael Knieling, CFO
and executive vice president of marketing and sales for snom. "If one component is
SIP-based, it doesn't necessarily mean it will be completely interoperable with
other SIP-based products, which is why we have created this program - to make
installations involving snom's phones as easy and surprise-free as possible."

The snom Web page offers an overview of current companies and products that can be
used with snom phones and with each other without any difficulties. In addition, the
site displays whether interoperability partners have completed certification
procedures that are currently available on two different levels and can be viewed at
http://wiki.snom.com/wiki/index.php/Interoperability#SIP_PBX. Detailed information
on the respective settings is also provided for integrators, specialist dealers and
system administrators. From a technical standpoint, this new program ultimately
offers solution bundles by the industry.

Essence, supplier of PBXs, and Simicomm, supplier of soft PBXs, are among the first
companies to join snom's new interoperability partner program on the first level;
this level supports basic telephony functions, such as initiating and terminating
calls. Prerequisites for the next partner level, which includes companies such as
Starface PBX and pbxnsip, are functions like transferring a call, call waiting,
Music on Hold, LED status indicators, and integration of answering machines.

In order to strengthen these technological partnerships, snom is planning to begin
working more closely with partners in the planning stages of phones and their roles
in complete solutions moving forward - resulting in more of a joint development
solution.

snom will be exhibiting at VoiceCon San Francisco 2007 Aug. 20-23 in booth #734.
Additional information on VoiceCon can be found at www.voicecon.com/sanfrancisco/.

About snom
snom technology AG develops and manufactures Voice-over-IP (VoIP) telephones and
related equipment based on the IETF open standard, SIP (Session Initiation Protocol).
Recognized for its high quality, customizable and cost-effective business solutions,
snom is also differentiated by the company's 10-year history in the VoIP industry,
and its dedication to high security standards. All of snom's software exists in the
firmware on the phones - making it easier for users to download updates and new
features. snom customers benefit from the interoperability and flexibility that the
snom telephones offer, including plug and play integration and universal
compatibility with any SIP-based telephony platform. Additional
information on snom can be found at www.snom.com.

Press Contacts
Christian Baier
snom technology, AG
+49 30 39833-106
Baier@snom.de

Maja Schneider
PR for Information Technologiy
+49 30 79708771
info@majaschneider.de

Kristen Keller
MRB Public Relations
732-758-1100
kkeller@mrb-pr.com

Tiffany Richardson
MRB Public Relations
732-758-1100
trichardson@mrb-pr.com


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Web Site = http://

Contact Details = MRB Public Relations, Inc.
106 Apple Street, Suite 200G
Tinton Falls, NJ 07724
732-758-1100

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